“Creating a new technology should never be the goal, using it to solve problems is.“


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We live in a world where every day new technology comes to life.

As the pick-up rate of that new technology by the markets goes too slow and the management of companies is too focused on the performance of today and tomorrow, we believe that there have never been so many opportunities to generate revenues by optimizing or even redefining markets by removing inefficient processes and redundant intermediaries.

“We make disruptive products that redefine markets by combining thorough market knowledge with infinite creativity“


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We believe that every groundbreaking technology is undercapitalized on its ability to disrupt our everyday lives.

At Appiness, we understand the dynamics of these technologies and we are specialized to reshape these into actual products & services.

Signature Michel De Wachter
Michel De Wachter
Signature Jonas De Cooman
Jonas De Cooman

The markets of advertising and content are partly merging and are thus undergoing a complete restructuring. Think about how parties who reach a certain audience by making content and advertisers that need to reach those audiences will interact in the future.

With Spott.ai, we have created a SaaS platform to make any content (video and pictures) interactive and shoppable for any type of environment (video players, websites, apps, set-top boxes, smart TVs and websites). The performance of that content on those environments can be benchmarked in 1 dashboard with the same KPIs (from impressions to purchase). Next to that, clients are able to understand who is interacting with their content and how they can reach them by partnering up with other brands or content producers and influencers.

State of the art technology

Uni Gent, KUL, IMEC, Ixor, Microsoft, Google, Amazon

Access to more than +300.000.000 products and +5.000 brands

Amazon, eBay, Zalando, Asos, Nordstrom, Neiman Marcus, …


Making it interactive one time, allows automated publishing on all linked environments

With Spott.tv, we are creating a new way of shopping. We want to offer Spott.tv users an inspiration platform that allows them to immediately buy what they love. They can do this not only on their favorite online store, but also at a nearby store in their neighborhood where they can even pay via the Spott.tv app.

Our goal is to have Spott.tv fully finished and operational in 2019 and putting a new standard of shopping in the market.


Disrupt 100 Selected
EGTA Featured
Collision Featured
Global New Venture Challenge Winner
NAB Sprockit Winner
Microsoft Accelerator Selected
K-Startup Selected
Media Honeypot Winner